I help business owners (just like you!) turn their flat, beige copy into zingy, stand-out messaging that lands them customers. You get to increase your profits and your impact, I get to do what I love. Win, win.
I spent a long time in the world of academia: getting 2 degrees + a PhD, communicating my research to people in a way that didn’t make them want to take a nap, teaching students and trying to get them to engage with me.
But after a while, I realised that I cared a lot more about communication, creating jazzy-looking powerpoints and posters & figuring out what made people sit up and take notice, than my research subject. I realised that all the time I spent in the evenings and weekends making websites, writing blog posts, learning about brand messaging and communication & being creative, was nudging me towards what I actually wanted to spend my time doing: copywriting.
I spent a long time figuring out what to say to my clients to make me stand out from my competition. Now, I help other business owners do the same.